PURA Hybrid Smart Watch - Acero Negro - 38mm

In my mind, the green dial is the most exquisite, especially so - that it has texture to it. Loving every minute and thinking of what strap I should fit for it in future... Again, the design is just superb!

Now we have a pair! And we love it to bits! A true continuation in a long line of designer masterpieces! The attention to deatail is just superb! The difference in polished and non polished surfaces is wonderful!

Honestly, this is by far the best hybrid smartwatch I’ve ever owned. Over the years I’ve gone through quite a few different hybrid models from various brands, but nothing even comes close to the build quality and wrist presence of this Pininfarina piece.

The industrial design is just gorgeous. You can instantly tell it was designed by people who actually know how a watch should look and feel—the case lines, the finishing, and the weight distribution are spot on. And the straps? Absolute next level. So many smart and hybrid watches cheap out on the band, but these look and feel genuinely high-end and are comfortable enough for all-day wear.

What really impressed me is how well the companion app works. Usually, hybrid watch apps are clunky, slow, or constantly dropping Bluetooth connections, but this one has been completely seamless. Setup took two minutes and everything syncs instantly without any frustrating glitches or missed notifications.

I’ve honestly had people stop me twice this week just to ask what watch I’m wearing and where I got it. If you're on the fence about picking one up, don't be, it’s an absolute stunner in person.

Beautiful design, easy to set up and great functionality. I was an Oura/Apple watch user and wanted something more stylish to wear for corporate and social events and the Pura is perfect

Amazing design and quality

The watch is beautiful itself and works pretty fine. I get compliments about it 😊

Downside is the (lack of) communication between the Vita app and Apple Health. There’s some catching up to do…

Love the watch. It looks amazing- it's very elegant. Great quality too. Limited activity tracking, though it's a nice compromise - it tracks all the essentials. One feature I'd appreciate is to be able to find my phone through the watch - for the forgetful people that's a big thing.

Very nice, with excellent materials.

I’m loving my new watch, set up was straightforward and I like the colourful display of the health information

Great watch.
Thank you.

Beautiful watch! Timely delivery! Once I was directed to use the right app, it worked like a charm. It does feel strange, though, changing the time using the app. It's not an issue. It's just different.

Looks great and works great

Very stylish and comfortable watch with the added benefit of smart technology. Good features. Very happy with it.

Loving this watch, stylish and classic with a hint of digital information. Battery life is great, I get a full week before I need to charge it again!

Absolutely loved it! Bought it as a present for my wife and now I am getting the blue model for me.
The quality and design features are off the scale!!! Bravo!

Really really like it. I had a watch similar to this from another brand and it let me down and it also couldn’t be fixed. I like this one better as it is easy to access my stops etc easily.

I bought the Pininfarina PURA Hybrid Smart Watch in the light grey case with brown dial and absolutely love it.

The design and build quality are exceptional, which is exactly what you would expect from Pininfarina, and it looks and feels like a really premium watch. Set-up was incredibly easy too.

For me, the hybrid format is perfect. I get everything I actually want from a smart watch, including steps and notifications, without being overloaded with features I’m simply not interested in.

Stylish, beautifully made, simple to use and genuinely useful. Highly recommended.

Watch will not pair with my iPhone. Impossible to contact anyone in customer support for help. I regret making the purchase.

Have had the watch for about a month and haven't thought about putting my Apple watch back on. It looks great, well designed and quality but also keeps notifications down to a minimum which helps me focus. Synced well with my devices and Apple health and the health tracking seems accurate to me. Would recommend.

I really like the styling and look of the watch. A big plus is the waterproof construction. What I didn’t realize was the loss of the ekg function and the overall awkwardness of the features. The lack of wireless charging is very inconvenient.

The design is understated but feels very premium, and the app gives me all the information I actually want without being overwhelming.

It's beautifully designed, lightweight and doesn't feel like a typical smartwatch. I love having the health tracking features without a big screen taking over my wrist.

I wanted something stylish that could still keep up with my day, and it delivers. The sleep and heart-rate tracking are really useful, and the battery life has been fantastic. It feels more like a premium watch than a piece of tech.

My brother loved his birthday present

I wanted something that looked like a proper watch rather than a mini smartphone on my wrist. The PURA is exactly that. The design is elegant, the health tracking is accurate enough for my needs, and the battery lasts weeks instead of days

If you're tired of square smartwatches, this is the answer. Classic styling with modern technology hidden inside. Exactly how wearable tech should be