The Pininfarina PURA Hybrid Smartwatch blends iconic Italian design with advanced wellness technology. Featuring a classic analog face with smart insights, it offers stress monitoring, HRV tracking, and seamless daily health data — all in a slim, unisex design. Crafted with premium materials and timeless styling, PURA is the perfect balance of elegance and modern intelligence.

Bringing together Pininfarina’s iconic Italian design language with discreet hybrid technology, the Capri Special Edition* is designed for those who appreciate the art of living well, where long lunches become late afternoons, coastal walks lead to sunset aperitivo, and time is measured in moments rather than minutes - *special edition of 100 units worldwide.

The Pininfarina PURA Azzuro Steel Hybrid Smartwatch is designed to keep you connected to your wellbeing—without compromising on timeless style. Blending iconic Italian design with advanced wellness technology, it pairs a classic analog face with smart insights. Track stress, monitor HRV, and understand your daily health—so you know when to push and when to reset.

The Pininfarina PURA Nero Steel Hybrid Watch is designed to connect you to your wellbeing without compromising on timeless style. Blending iconic Italian design with advanced wellness technology, pairing a classic analog face with smart insights. Track stress, monitor HRV and more to understand your daily health so you know when to push and when to reset.

The Pininfarina PURA Ombra Gold Hybrid Smartwatch is designed to keep you connected to your wellbeing—without compromising on timeless style. Blending iconic Italian design with advanced wellness technology, it pairs a classic analog face with smart insights. Track stress, monitor HRV, and understand your daily health—so you know when to push and when to reset.

The Pininfarina PURA Luce Gold Hybrid Smartwatch is designed to keep you connected to your wellbeing, without compromising on timeless style. Blending iconic Italian design with advanced wellness technology, it pairs a classic analog face with smart insights. Track stress, monitor HRV, and understand your daily health—so you know when to push and when to reset.

The Pininfarina PURA Bronzo Ash Hybrid Smartwatch is designed to keep you connected to your wellbeing—without compromising on timeless style. Blending iconic Italian design with advanced wellness technology, it pairs a classic analog face with smart insights. Track stress, monitor HRV, and understand your daily health—so you know when to push and when to reset.